We analyzed bid stream data to understand the risks DSPs assume when relying on static audiences.
Mobile DSPs have major opportunities ahead of them in 2018. Finding new ways to combat ad fraud and embracing dynamic audiences are top of the list for the those looking to differentiate in a highly competitive space.
In this whitepaper, we highlight the downside of static (less than fresh) audiences and attempt to quantify the opportunity cost associated with them.
DOWNLOAD TO LEARN