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How DSPs Can Compete on Performance with Facebook and Google


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Stale Audiences Are Hurting DSPs

Facebook and Google are capitalizing


We analyzed bid stream data to understand the risks DSPs assume when relying on static audiences.

Mobile DSPs have major opportunities ahead of them in 2018. Finding new ways to combat ad fraud and embracing dynamic audiences are top of the list for the those looking to differentiate in a highly competitive space. 

In this whitepaper, we highlight the downside of static (less than fresh) audiences and attempt to quantify the opportunity cost associated with them. 


  • The risks associated with static audiences over time.
  • The benefits of dynamic audiences 
  • How DSPs can harness the affinity graph to boost performance and address the "data disadvantage" relative to Facebook and Google